TRADITIONAL TV SHOWS VS OTT PLATFORMS: THE TRANSFORMING LANDSCAPE OF DRAMA CONSUMPTION AND NEW COLLABORATIONS

In the rapidly evolving entertainment world, the competition between traditional terrestrial TV dramas and OTT streaming services has become increasingly prominent. While terrestrial TV channels continue to offer widely-viewed dramas with 누누티비 티비위키 a broad appeal, OTT services are quickly becoming the go-to platform for customized c